Dani L. Gordon — Business Analytics & Information Systems

About Me

I'm a senior at the University of Iowa studying Business Analytics & Information Systems, graduating in May 2026. Through internships at Archway Pet, Mauro Provisions, and Hudson Burnham, I've built experience in data analysis, marketing strategy, and operations — turning raw data into decisions that move teams forward. I bring both technical depth and strong communication skills, and I'm eager to carry that into a full-time analyst role after graduation.

Education

The University of Iowa

BBA in Business Analytics & Information Systems

Tippie College of Business · Iowa City, IA

Anticipated May 2026

GPA: 3.9 / 4.0
Dean's List: Fall 2020, Spring 2020, Fall 2024

Leadership & Involvement

BEDI & Philanthropy Chairwoman — Gamma Phi Beta August 2022 – Present

Led chapter initiatives promoting belonging, equity, diversity, and inclusion, mentoring 177 members.
Developed data-driven fundraising strategies that increased philanthropic donations by 50%.

Tippie Tech Club Member — University of Iowa September 2024 – Present

Selected for a Chicago professional development trip, meeting with executives to explore how technology and analytics shape corporate strategy and innovation.

Skills

Technical Tools

SQL
Python
Tableau
Excel
Google Sheets
Oracle APEX
Jupyter
Google Colab
Visual Studio Code
PowerPoint
Microsoft Office Suite

Analytical Skills

Data Cleaning
Data Visualization
Predictive Modeling
Database Design
Statistical Analysis
Market Research
Dashboard Development
KPI Reporting
A/B Testing

Business & Professional Skills

Communication
Public Speaking
Leadership
Project Management
Cross-functional Collaboration
Strategic Planning
Client Relations

Work Experience

Archway Pet

Chicago, IL

Marketing Lead August 2025 – Present

Advanced to Marketing Lead role, leveraging data-driven insights to lead Chicago-based brand partnerships, execute multi-platform affiliate social campaigns, and coordinate digital content.
Built and implemented a centralized Excel-based performance tracker to analyze engagement metrics and optimize content strategy.
Conceptualized, scripted, and directed a 12-video social media campaign from initial strategy through final edit, ensuring cohesive brand alignment across platforms.

Business Operations & Analytics Intern June 2025 – August 2025

Engineered a Google Sheets CRM to track outreach metrics for 30 potential partner companies, improving visibility and organization of partner engagement.
Orchestrated outreach to 13 approved companies, coordinating 43 multi-channel communications and securing 3 new strategic partnerships.
Conducted market research on sustainability and product analytics to inform brand strategy.

Mauro Provisions

Lisle, IL

Operations & Logistics Intern May 2025 – August 2025

Tagged and analyzed 1,274 Shopify orders, transforming raw transaction data into structured Excel dashboards that identified return rates and sales trends, enabling data-driven operational decisions.
Built a research database in Excel to organize marketing and media data for outreach analytics.
Supported a volunteer project with Ronald McDonald House, improving internal coordination.

Hudson Burnham

Chicago, IL

Leasing Agent Intern June 2024 – August 2024

Implemented digital marketing metrics to measure and improve lead conversion.
Applied analytics to refine outreach and strengthen online brand presence.

Projects

Team Lead

Data4Good Nonprofit Analytics

Python · Excel

Analyzed 3,000+ survey responses to generate actionable insights for a nonprofit. Built predictive features, statistical tests, and dashboards to identify key drivers of military family stress.

SQL & Analytics

Relational Database Design & SQL Analytics

SQL · Oracle APEX

Built and normalized a relational database with 600+ entries. Applied advanced SQL queries and conditional logic to uncover performance trends and deliver data-backed recommendations on artist performance and market opportunities.

Python

NBA Performance & Attendance Data Analysis

Python · Kaggle · NBA API

Developed a Python workflow combining Kaggle and NBA API data across 15 seasons. Cleaned and transformed data, engineered features, and conducted statistical tests to evaluate relationships between performance metrics and team success.

Get in Touch

I'm actively looking for full-time roles starting May 2026 in business analysis, marketing analytics, operations, or consulting — primarily in Chicago.